Driven

Overview

As a producer, my goal is to find and craft compelling narratives. For Avondale Dealerships' "DRIVEN" series, I had the privilege of bringing Alejandro Perez's inspiring story to the screen. This episode traces Alejandro's remarkable path from arriving in the US from Guatemala with the dream of a better life, to starting as a valet at Avondale and ultimately becoming a Sales Experience Manager.

The production focused on capturing the personal challenges and triumphs that defined his journey, showcasing how Avondale provided the opportunity and support for him to achieve his goals. This project highlights the power of personal stories in demonstrating an organization's impact and values.